采购与供应高级文凭
Advanced Diploma in Procurement and Supply
AD3 提高供应链竞争力
Improving the Competitiveness of Supply Chains
问题 Questions
以下所有问题都与案例有关，应当根据案例提供的信息回答问题。建议你每题用45分钟作答。
These questions relate to the case study and should be answered in the context of the information provided. You are advised to spend 45 minutes on each question.
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问题 QUESTIONS
1. 1.分别针对案例中详细描述的三家组织（Benetton, H&M and Zara）， 评估如何通过有效的供应链
管理来实现“增值”。（25分）
Assess how ‘added value’ is being achieved through effective supply chain management for each of the
three organisations detailed in the case (Benetton, H&M and Zara).
2. 2.以案例描述的供应链和组织为背景，论述精益供应原则的应用，并与敏捷供应链原则进行比较。
（25分）
Discuss the application of lean supply principles compared with agile supply principles in relation to the
supply chains and organisations described in the case (Benetton, H&M and Zara).
3. 3.论述案例中三家组织（Benetton, H&M and Zara）所展现出来的“竞争优势”的主要来源，运用相
关理论来支持你的答案。（25分）
Using relevant theory to support your answer, discuss the main sources of ‘competitive advantage’
demonstrated by the organisations detailed in the case (Benetton, H&M and Zara).
4. 4.解释三家组织（Benetton, H&M and Zara）是如何运用“跨职能工作”来提高供应链绩效和组织绩
效的。（25分）
Explain how ‘cross functional working’ has been used by Benetton, H&M and Zara in order to achieve
improvements in supply chain and organisational performance.
CIPS中文课程学习社区编辑整理-国内最Open的CIPS学习资源社区
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试卷结束
END OF QUESTION PAPER
