采购与供应高级文凭Advanced Diploma in Procurement and Supply；
CIPS5级AD3提高供应链竞争力Improving the Competitiveness of Supply Chains，201511-L5-AD3 提高供应链竞争力
CIPS中文课程学习社区编辑整理-国内最Open的CIPS学习资源社区
更多学习资源可访问www.szcps.net或微信公众号：szcips
问题 Questions
以下所有问题都与案例有关，应当根据案例提供的信息回答问题。建议你每题用45分钟作答。
These questions relate to the case study and should be answered in the context of the information provided. You are advised to spend 45 minutes on each question.
问题 QUESTIONS
1. 根据案例信息举例说明，联合利华是如何使用有效的供应链管理为组织实现增值的。 （25分）
Using examples from the case study, demonstrate how Unilever has added value for the organisation by
the use of effective supply chain management.
2. 联合利华已经识别出其“一流供应管理方案”中的五个主要方面。（见表1）
解释为了评估上述每个方面的绩效，联合利华可以分别制定的一个关键绩效指标（KPI）。
（25分）
Unilever has identified five focus areas for its ‘World Class Supply Management Initiative’.
(See Table 1)
Explain ONE key performance indicator (KPI) that Unilever could develop to assess performance in
each of these FIVE focus areas.
3. 案例中提到，联合利华将其瓦楞纸包装材料的采购进行了整合以减少欧洲供应商的数量。
解释联合利华实施供应基础合理化以及减少现有供应商数量所带来的两个好处和三个潜在风险。
（25分）
The case study states that Unilever’s buying of corrugated packaging materials was consolidated to
reduce the number of suppliers in Europe.
Explain TWO benefits and THREE potential risks for Unilever of such a rationalisation of the supply
base and reducing the number of suppliers used.
4. 根据案例信息，解释联合利华可以用来实现供应链改进的五项技术发展。
需描述每项技术发展，并说明其带来的好处。 （25分）
Explain FIVE examples of developments in technology, from the case study, that were applied by
Unilever in order to achieve improvements in its supply chain.
In each explanation you should include a description of the development in technology and the benefits it
is intended to achieve.
CIPS中文课程学习社区编辑整理-国内最Open的CIPS学习资源社区
更多学习资源可访问www.szcps.net或微信公众号：szcips
试卷结束
END OF QUESTION PAPER
