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AD3/2017年11月
CIPS 五级：采购与供应高级文凭
（Advanced diploma in procurement and supply）
《提高供应链竞争力》
Improving competitiveness of supply chains
日期 2017 年 11 月 15 日 星期三
时间 开始 14:00 结束 17:00 历时 3 小时
考生注意事项：Instructions for Candidates：
本试卷由四道必答题组成，每题25分，共100分。
This examination has FOUR compulsory questions worth 25 marks each.
1. 在未得到监考官允许之前，请勿翻阅试卷。
Do not open this question paper until instructed by the invigilator.
2. 请将答案填写在答题纸上。
All answers must be written in the answer booklet provided.
3. 请将草稿也写在答题纸背面，交卷前请将草稿部分作一删除记号。
All rough work and notes should also be written in the answer booklet.
问题 Questions
建议你每题用45分钟作答。
You are advised to spend 45 minutes on each question.
1.
(a) 如Martin Christopher定义的那样，供应链就是"组织构成的一个网络，这些组织通过上下游不 同流程与活动之间的链接以产品和服务的形式生产出价值并交付到客户的手中。"
指出 Sainsbury 公司供应链中的三个关键成员，并解释他们各自的目标可能是什么。(9 分) A supply chain， as defined by Martin Christopher， is ‘that network of organisations that are involved through upstream and downstream linkages in the different processes and activities that produce value in the form of products and services in the hands of the customer'.
Identify THREE key members of the Sainsbury's supply chain and explain their likely objectives.
(b) 案例中表3展示了Sainsbury公司对其供应链进行改造时涉及的四个关键的创新领域。 针对表中的每一个领域，论述与该领域中创新相关的潜在风险。 (16 分)
Table 3 in the case study shows four areas of innovation for Sainsbury's when ‘revamping' their supply chain key areas.
Explain， for each of the FOUR items in the table， the potential risks associated with each of the
areas of innovation.
2.
(a) 解释Sainsbury公司可以用来评估供应商绩效的三个关键绩效指标(KPI)。(9分)
Explain THREE key performance indicators (KPIs) that Sainsbury's could use to assess the performance of its supply chain.
(b) 解释Sainsbury公司如何使用对标来评估案例中提到的供应链改进。 (16分)
Explain how Sainsbury's could have used benchmarking to assess the supply chain improvements outlined in the case study.
3. 论述Sainsbury公司可以在哪些潜在领域中获得超越对手的竞争优势，并举出案例中的例子加以说 明。(25分)
Explain the potential areas in which Sainsbury's could try to achieve ‘competitive advantage' over its market rivals. Use examples from the case study to support your answer.
4.
(a) 描述为了改进供应链绩效，Sainsbury公司试图使用的三项新技术。 (9分)
0escribe THREE developments in technology which Sainsbury's attempted to utilise to improve its supply chain performance.
(b) 解释案例中 Sainsbury 公司实施的新技术与系统没有实现预期收益的原因。 (16 分)
Explain why the developments in technology and systems implemented by Sainsbury's in the case study did not achieve their expected benefits.
试卷结束
END OF QUESTION PAPER
